UFC Cris Cyborg Case Study
UFC Cris Cyborg Case Study
THE BRIEF
UFC wanted behind the scenes content of Cris Cyborg training at Phuket Top Team for her upcoming UFC 219 fight Vs Holly Holm.
OUR APPROACH
Astery decided to produce training videos with Cyborg to give her audience an experience of being taught by a UFC legend. We also shot a multilingual tour of where she was training catering to her Brazilian following.
THE RESULTS
The short training clips got in excess of 200k views on Facebook alone. In total, the content we produced was viewed a total of 395k times across Facebook and YouTube.
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Curating an irresistible piece over three months on training in Thailand.
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Creating a stand-out yet informative promotional video.
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