Astery

UFC Cris Cyborg Case Study

UFC Cris Cyborg Case Study

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THE BRIEF

UFC wanted behind the scenes content of Cris Cyborg training at Phuket Top Team for her upcoming UFC 219 fight Vs Holly Holm.

OUR APPROACH

Astery decided to produce training videos with Cyborg to give her audience an experience of being taught by a UFC legend. We also shot a multilingual tour of where she was training catering to her Brazilian following.

THE RESULTS

The short training clips got in excess of 200k views on Facebook alone. In total, the content we produced was viewed a total of 395k times across Facebook and YouTube.

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