Video content

Types of Video Content that Converts in 2021

2021 might seem like somewhat of a mystery; however, one thing that we know about 2021 is that video marketing is still one of the best ways to convert viewers into customers. 

The thing to remember about video content and video marketing, in general, is that whilst it works as an overall concept, some aspects work better than others. 

Not sure where best to start when it comes to video content? If you find it hard to know what is worth putting effort into, here are the main types of video content that you will find converts during 2021. 

Video Case Studies

Video case studies are when a customer explains their experience of working with your brand, or your product, or both. It is a great way to showcase everything you can do and give people the results they are hoping for. We find that with 85% of consumers wanting to see more video content from brands, video case studies are a powerful tool in the decision stage of the sales cycle.

Whilst a written case study works well, when produced as a video it’s more engaging and powerful. It’s hard to beat one of your happy customers explaining how amazing your brand is to prospective customers. 

Seeing a human face on the screen, telling you their experience of a brand that they have used is a sure-fire way to prove that they are someone you can trust.  

Promotional Video

Have a sale coming up that you want to bring people in for? Releasing a new product or service that you want to create a buzz about? If this is true for you, then a promotional video could be just what you need. 

Promotional text will work, so long as people read it, but a quicker, easier, and more effective way to share whatever the promotion is, is to create a video. 


When it comes to video marketing, one of the ways that you can have fun with your message is with animation. Animation is great on several levels. It allows you to bring pretty much any vision to life because it is not real life; it is created for you. 

It can also be bright, colourful, and a lot of fun too, which is a great way to make sure that your audience will sit up and take notice of what you are saying.

Social Media Content

Social media is a fantastic place to promote your brand directly to your audience. Attention spans seem to only be getting worse so be sure it’s fast paced, engaging and most importantly short.  

They can be in a variety of forms. You can create social media videos that are short and to the point, designed for a quick view, or can create live streams that will give your audience a chance to see what is happening in real-time and share it and comment too. 

So, what are you waiting for? Want to create video content that is going to work for your business? Speak to us, and let us offer our expert help to transform your creative ideas into a video reality. 

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