1. Identify your audience
Determining who will be watching your training video is really important before scripting. It will influence the tone, and level of depth the content goes into. For example, will the audience have any prior knowledge going into the video? Do you need to cater specifically to an advanced audience, a novice audience, or create separate videos for both? Finally, consider if your video could be used both internally and externally as part of your help, hero, hub strategy, or posted to social media.
2. Finding the right talent
Are you hiring an external expert in the field? If so are they confident performing on camera? It’s not always necessary to have the expert present the content. We actually find actors who are adept at reading teleprompters can deliver even very technical lessons concisely, persuasively and confidently.
3. Video format
What components will make up your training videos? One great option is filming with a green screen as this allows us to add in a virtual backdrop, along with animation, graphics, graphs, etc. which are great for handling complex concepts. Another popular format is using screen capture to guide customers or staff through your software with a voiceover.
4. Interactivity
Video is already more engaging, but by adding an interactive element you can significantly increase it and the learner’s experience. Interactivity gives control to the viewer and allows them to learn at their own pace and in their own learning style. You could include an interactive assessment with quizzes and progress bars, or add branched decision-making scenarios.