High-quality video production is taking over the marketing world and this has presented a new challenge to marketers. They need to figure out new ways to maximise their video content while making it more memorable and effective. Naturally, the audience is choosing content that they can understand more easily and this means that marketers need to put themselves into the mindset of their target audience. There are many ways to maximise your video production content and gain a competitive edge and we are going to share some with you now.
Tips And Tricks For Maximising Your Video Content
Create A Compelling Storyline – even if it’s just a short 90-second video, it should have a compelling storyline. Make sure that people understand what’s going on during the first 10 seconds of the clip. The storyline should be compelling and imprinted in people’s minds.
Keep It Consistent With Your Branding – when people watch the video, they should be able to associate it directly with your brand. The video will be able to enhance brand awareness and it is easier to set your brand apart from the competition.
Optimise Your Videos – if your video content is well-optimised if it can deliver a compelling message without being too lengthy. Instead of making a video 10-minutes long, you can make it only 5-minutes long or shorter and still get your point across. If you want to optimise the video, it is important to focus on the title, by making it short or sweet. If possible, you should incorporate humour or wordplay as a clean clickbait. Avoid misleading people with your title and be sure it’s relevant to the content. An eye-catching thumbnail will also attract the viewer’s attention.
Choose The Right Music And Sound Effects – your video shouldn’t only be a visual experience, but it should also be an aural journey. Both are crucial components in any video content, and they complement one another.
Incorporate Call To Action – without a call to action (CTA), people will be unclear about what they need to do. A CTA can be made direct or subtle throughout the video. Pay attention to where you should put the CTA and how it should be delivered. Many people don’t respond well to direct invitations, so it is better to do it subtly. Call to actions may include requests to subscribe to social media accounts or buy products.
To learn more, contact Astery today and speak with a video content marketing expert who can answer any questions you might have.
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