Let's not forget the person you're targetting is scrolling through hundreds of photos and videos and unfortunately does not have much of an attention span. This can however be leveraged by tailoring the time of each video for each platform. HubSpot research found that the sweet spot for Instagram videos is 30 seconds, with the most comments being received at 26 seconds. Facebook users, however, engage the most with videos that are about 1-2 minutes long giving you the ability to create longer more in-depth videos. We work closely with you to understand what you're trying to achieve, and what platform & content combination will work best.