Astery

SalesMethods:
Case Study

The brief: SalesMethods had recently gone through a rebrand and were relaunching their 3 core products which had all just been redesigned. Ultimately, they wanted to bring their new products to life in an american market through video to help them generate more interest and leads in the products.  

48% increase in demo requests

15% uptick in demo engagement

Increase in the quality of leads

DELIVERABLES

• 2 x 120 second demo videos
• 3 x 45 second promo videos

WORKED ON

• Storyboard
• Script writing
• Voiceover
• Motion graphics
• Editing

TURNAROUND

4 weeks from concept through to final delivery. 

KEY RESULTS

The volume of inbound demo requests increased a massive 48%. SalesMethods also noted: “The quality of inbound leads from the demos has significantly improved – larger organisations with more salespeople and with more positive buying signals (budgets etc).”

“Viewers are more engaged with the demo videos – 15% increase in viewing time compared to the previous/old demo videos we used.”

We asked SalesMethods: “why video”:

It's make it a hell of a lot easier for the sales team to do their job, we are a very virtual business, everything is done over zoom and email. Being able to send a prospective customer a demo video before they get to the tailored demo stage makes the sales persons job so much easier and effective. It massively increases the cut through our sales team can have.

Sarah Dyer

Project Videos

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Want to increase your inbound demos?

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hello@astery.co.uk
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