Do you want to stand out and deliver massive value to your audience? Why not live stream a conversation with an influencer or thought leader relevant to your audience/industry?
You could then have a live Q+A with your audience (virtual, physical or both), further increasing interaction. The beauty of this format is you could use it as a lead magnet by marketing the event and gathering details of delegates signing up. After the event you can follow up with them, already having delivered massive value. Alternatively, you could host a more private, VIP event with your loyal customers.