Astery

Filed Case Study

Filed Case Study

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THE CHALLENGE

Filed had a complex AI product that they needed to convey in a simple, yet effective way. The audience needed to understand a problem they may not realise they ever had, and why Filed was a must-have product.  

OUR SOLUTION

Astery devised the concept of a relatable office-based video, with a strong lead role to explain the product. This was supported with animation and infographics to drive forward more complicated points. 

THE RESULTS

Filed saw a 56% average uptake in inbounds leads over a 6 month period. It’s used now as a standard part of their sales material. A byproduct has been a significant increase in engagement across all of Filed’s social channels.

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