Corporate video is the most effective way to communicate with an audience. It gives you the power to influence, increase brand awareness, reputation and build trust with your key demographic. All these roads lead to more sales, leads and ultimately revenue.
YOUR STORY, THE ASTERY WAY
This is where we take a deep dive into your company and the brief. What are your business goals? Corporate video, like all content marketing, is only as powerful as the purpose behind it.
2. Define KPI's (Success)
What does success look like? What are the specific metrics other than just views or likes that will define your video's success?
A crucial step where we identify your target persona, how they behave, where they spend their time online and what's important to them. This will then inform the creative process and direction.
4. Concepts & Creative
Here we bring it all together and begin the video content journey. We utilise our understanding of your business, its goals and the video's audience to create engaging, goal-driven content.
Proper pre-production leads to maximised budgets that are on schedule and creatively flawless. We will diligently make all production preparations for filming to maximise output.
6. Filming & Animation
All the hard work of planning finally comes to fruition! We will execute our planning and either capture all the content we need or let the animators work their magic!
Where the magic happens - editing, sound design, colour grading and much more. We work closely with our clients and our review stages ensure we're hitting your creative and business objectives.
Having an amazing video that no one watches defeats the purpose, right? An activation strategy is vital and we're happy to be directly involved or simply provide advice. Rest assured your video will reach its target audience.
We're live! We can now loop back and reference the KPI's. Can anything can be tweaked for greater results? Did the audience really resonate with something specific and can we expand on that with supporting video assets or social posts?
Astery was forged in the midst of the digital revolution. We’ve been experts in emotional storytelling since day one but as technology has evolved we have innovated our production process and the tools we use. This, combined with our deep understanding and forward-thinking nature allows us to maximise budgets while increasing engaging content output.
We love data as much as we love being creative and when you combine the two you end up with tangible results that justify the initial investment, leaving your audience moved and engaged.
We’ve created successful corporate videos for:
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BENEFITS OF DIGITAL-FIRST VIDEO
Increase organic traffic
Video increases organic search traffic on a website by 157%.
Increase conversion rates
Including a video on your landing page can boost your conversion rate by up to 80%.
Give the people what they want
85% of consumers want to see more video content from brands.
Drive traffic, nurture leads
Videos attract 300% more traffic and help to nurture leads.
ARE YOU UTILISING VIDEO?
Corporate video is more than just promotional material, have a look at some ideas for videos that our clients trust us to produce:
- Company profile
- Internal communication
- Corporate events
- Corporate documentary
- Corporate Social Responsibility (CSR) video
- Safety videos
- Promotional video
TIPS & CONSIDERATIONS
Corporate video should (in our humble opinion) sit at the centre of your digital strategy. This means that planning is vital, asking those big questions like why? Why are you really making this video, and who for? Is it to tell the world who you are, or what you do, or even why you do it? Each answer will resonate with unique demographics and each demographic will want or expect certain things from your video.
Do you have a lot to say? Sometimes cramming everything into a 90-second video is simply ineffective, and leaves the audience confused and overwhelmed, or worse - unengaged and clicking away. This is an opportunity to think modular. Why not consider breaking the idea or message down into 8 videos, and making a series out of it. You can then drip feed the content as part of your Hero Hub Help strategy. These modular pieces can then be used for social media, internally or hosted on your website / YouTube. This means maximum engagement, exposure and bang for your buck!
lf you're on set and filming any type of corporate video, from a profile to testimonials - think social. Let's face it, it's not cheap to hire camera operators, actors, locations, camera's, sound etc. so when shooting your corporate video have planned additional content for 10, 20, 30 posts on social media. Film some things vertically, take a photo of us (everyone loves behind the scenes photos!). Bulk shooting in this digital age is a time saving, cost-saving and audience driving practise.