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Corporate video: what is it, and why do you need it?

Marketing your brand is not always the easiest thing to do. You want to try and ensure that you get your message across effectively, but you have to work against a crowded market, lots of noise and an audience who are quite demanding in what they want to see.

Video marketing has proven to be one of the most effective marketing approaches to take for your business; however, what you may not realise is that it goes much deeper than simply putting a video on YouTube. 

Corporate video is an umbrella term covering all of the internal and external video communication that a brand may use. This relates to the video marketing that they may use on their social media and any internal videos such as employee training that they share within their business. 

Thinking about corporate video? Here are the main reasons that you may want to try it for yourself and your brand. 

People will be engaged

When you create or share information, be that internally or externally for your business, you want people to engage with it. It can be hard to do this, especially if you have lots of other “noise” around you. A great way to make sure that your content stands out is to create a video. A video is quick to watch and takes much less effort, which means people are more likely to want to engage with it. 

It helps to get your message across

Want to make sure that your audience not only sees your video but that they understand your message too? This is where video can help you. Video is designed to allow people to know what you are trying to say, fully get on board with it, and remember the message you are sharing. 

Video is easier to share

Social media is a vital thing to master to promote your brand. Social media’s idea is that it is easy to share something that you have enjoyed or that you think your friends and family could benefit from. One of the easiest things to share is video. Video is not only entertaining, but it is something that we so often see and think to ourselves, “oh, our friends are going to want to see this”. As a business, having someone share your video is how your message gets even further afield. 

It showcases your brand

Your brand is essential; it separates you from other companies doing the same thing as you. Video is a great way to showcase your brand, show your personality and make sure that you stand out from the crowd. Which is precisely what you are going to want to achieve. 

As you can see, corporate video is a great way to market your brand and make sure that you get yourself out there. Whether you use it for internal communication or external communication, it is down to you and what you want to achieve. 

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