Video content marketing is one of the best ways to promote, advertise and get people engaged with your business. It is not only incredibly effective, but it is also great when it comes to costs and ROI.
With this in mind, if you want to be successful during 2021, then you are going to need to learn more about video content marketing strategies.
Whilst there are plenty out there for you to try, one absolutely stands out against the rest. This is the idea of Hero, Hub, Help, a strategy developed by Google. What is this strategy, and why is it worthwhile trying out for yourself?
What is the idea of Hero, Hub, Help?
The nature of Hero, Hub, Help, is that it is designed to help you along the entire process of video content marketing. This includes planning, creating and promoting the content. It is split down into three different parts, which can be used across a variety of approaches for your business.
Hero- This step is there to grab people’s attention. It helps to ensure that you engage potential customers and that they hear your brand message as clearly as possible. You want to focus on your Hero campaign a couple of times every year. More often than not, you should try this out during product launches and seasonal storytelling that relates to your brand.
Hub- When you get to the Hub stage, you want to make sure that you keep your audience coming back from more. This is when you will focus on content that provides value to the people that you are trying to attract. You should always see the Hub section as being on-going, keeping your audience engaged. You want to stagger it throughout the year.
Help- It is great to post content that appeals to your audience, but you also want to engage with them. This is where the idea of Help comes in. You should do whatever you can to answer their questions. You need to create content based on the questions that people are asking and the content that they are searching for. Think about what keywords they will search for, and create valuable content for them. Good ideas for this approach include how-to videos on your products or services. This content needs to be relevant at any time of year and should be posted regularly.
How to make it work for you?
In order to make the three H’s work for you need to make sure that you think about the content that you need to create separately, as each one will have its key approaches to take and requirements that you need to think about. However, there are guidelines that you can use for any post that you create, no matter which point in the process it fits in.
These key considerations are:
- Developing highly shareable content
- Collaborate with others to expand your viewers
- Talk to your audience in your videos, show your personality
- Make each video watchable by even a first-time viewer
- Always be consistent in your voice, your schedule and your format
- Encourage your audience to participate in the content that you create
If you want to make sure that your audience engages with you and that they are interested in what your brand has to say. Try out the three H’s and see if they can help you to reach the heights that you hope for.