ANIMATION
Animation gives you total freedom to let your imagination run wild. You can showcase your company, idea, product, or service in an exciting, unique, and engaging way that no other form of media can come close to. Animation will take your audience through a perfectly curated digital landscape and add new dimensions to your video content, and strategy.
WHY ASTERY?
Astery has been experts in emotional storytelling since day one some 12 years ago. Our team of animators have made countless innovative and engaging videos for clients of all shapes and sizes worldwide. They are not only frankly wizards from a technical point of view, but some of the most creative people we’re ever met and are constantly striving for new ideas and tools to hone their craft.
We’ve created successful animated videos for:
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READY, SET, ANIMATE
1. Discovery
This is where we take a deep dive into your company, the brief and the objectives. Animation is only as powerful as the purpose behind it. Once we have a full understanding of your business objectives and creative ideas we can move onto making an effective and powerful script.
2. Script
Here our talented writers will bring everything together into a cohesive, engaging, and persuasive script ready for production. We utilise our understanding of your business, its goals, and the video's audience to create a goal-driven script and ultimately animation. We're happy to write the script from scratch or work with you on an existing one.
3. Storyboard
The next stage is for our artists to bring the script to life scene by scene. This is where the creativity flows and everyone involved can get inspired. It's the perfect stage to make any amends and ensure the goals of the brief are being sufficiently met. We can then further bring the storyboard to life with an animatic, which is basically an animated storyboard.
4. Production
Now we leave it to the animation wizards to work their magic and create your unique masterpiece.
TOP TIPS
Planning is without question one of the most important parts of animation. Putting in the work early on and being prepared means a smooth production, and a beautiful end product. Due to the nature of animation amends down the line have massive budget and time implication and are to be avoided at all costs. Don't worry as this is precisely why our process goes through discovery, scripting, and storyboarding, making sure you've signed off at every stage.
Animation delivers best when it's succinct and to the point. This is for two reasons. One, it's been proven over and over we don't have long attention spans and your audience will quickly click off if you drag out the animation. Two, every second counts in animation and the longer the animation, the more it will cost.
Sound design and audio are the unsung heroes of animation. They (not so) silently work in the background to delight and engage your audience. If you are changing scenes quickly add a whooshing noise, it will lure in the audience to believe the production and engage with it more. A powerful, believable voice-over can turn a seemingly dull animation into a work of art. We work with a ton of amazing voice-over artists who can articulate your message perfectly.
Discuss your brief with us...
WHAT TO ANIMATE?
Breathe life into anything you can imagine with motion, sound and colour. If you can think of it, we can animate it. Here are some ideas:
- Promotional material
- Infographics
- Company culture
- Explainer videos
- Product releases
- Social media adverts/content
- Onboarding videos
- Training videos
- How-to’s
Get in Touch
Let's talk about your video project.
- 0203 868 3763
- hello@astery.co.uk