Adversent wanted to make e-Learning fun, exciting and an attractive offering to the younger generation. They wanted a light-hearted piece to use on social media for both brand awareness, and to support the sales cycle.
OUR APPROACH
Astery decided to use a tongue in cheek approach, almost borderline slapstick with a strong lead role. We wanted to grab and hold attention with a fast-paced piece and constantly changing locations.
THE RESULTS
The video generated just under 180,000 views on YouTube alone and increased the brands following across all social media platforms significantly in a short period. The video was also utilised successfully for social media ads.
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